Poverty in India Essay

Poverty is the deprivation of food, shelter, money and clothing that occurs when people cannot satisfy their basic needs. Poverty can be understood simply as a lack of money, or more broadly in terms of barriers to everyday life. It refers to a situation where a person is unable meet the basic necessities of life. Absolute poverty or destitution refers to the state of severe deprivation of basic human needs, which commonly includes food, water, sanitation, clothing, shelter, health care, education and information. The amount of income a person or family needs to purchase an absolute amount of the basic necessities of life. These basic necessities are identified in terms of calories of food, BTUs of energy, square feet of living space, etc. The problem with the absolute poverty level is that there really are no absolutes when in comes to consuming goods. Relative poverty views poverty as socially defined and dependent on social context, hence relative poverty is a measure of income inequality. Usually, relative poverty is measured as the percentage of population with income less than some fixed proportion of median income. There are several other different income inequality metrics, for example the Gini coefficient or the Theil Index. Relative poverty measures are used as official poverty rates in several developed countries. As such these poverty statistics measure inequality rather than material deprivation or hardship. The measurements are usually based on a person’s yearly income and frequently take no account of total wealth. Definitions United Nations: Fundamentally, poverty is a denial of choices and opportunities, a violation of human dignity. It means lack of basic capacity to participate effectively in society. It means not having enough to food and clothing a family, not having a school or clinic to go to, not having the land on which to grow one’s food or a job to earn one’s living, not having access to credit. It means insecurity, powerlessness and exclusion of individuals, households and communities. It means susceptibility to violence, and it often implies living in marginal or fragile environments, without access to clean water or sanitation. World Bank: Poverty is pronounced deprivation in well-being, and comprises many dimensions. It includes low incomes and the inability to acquire the basic goods and services necessary for survival with dignity. Poverty also encompasses low  levels of health and education, poor access to clean water and sanitation, inadequate physical security, lack of voice, and insufficient capacity and opportunity to better one’s life. Copenhagen Declaration: Absolute poverty is a condition characterized by severe deprivation of basic human needs, including food, safe drinking water, sanitation facilities, health, shelter, education and information. It depends not only on income but also on access to social services. The term ‘absolute poverty’ is sometimes synonymously referred to as ‘extreme poverty.’ World Health Organisation: Poverty is associated with the undermining of a range of key human attributes, including health. The poor are exposed to greater personal and environmental health risks, are less well nourished, have less information and are less able to access health care; they thus have a higher risk of illness and disability. Conversely, illness can reduce household savings, lower learning ability, reduce productivity, and lead to a diminished quality of life, thereby perpetuating or even increasing poverty. Poverty line is the minimum level of income deemed adequate in a given country. In practice, like the definition of poverty, the official or common understanding of the poverty line is significantly higher in developed countries than in developing countries. The common international poverty line has in the past been roughly $1 a day. In 2008, the World Bank came out with a revised figure of $1.25 at 2005 purchasing-power parity (PPP). Determining the poverty line is usually done by finding the total cost of all the essential resources that an average human adult consumes in one year. Individual factors are often used to account for various circumstances, such as whether one is a parent, elderly, a child, married, etc. The poverty threshold may be adjusted annually. Below Poverty Line is an economic benchmark and poverty threshold used by the government of India to indicate economic disadvantage and to identify individuals and households in need of government assistance and aid. It is determined using various parameters which vary from state to state and within states. The present criteria are based on a survey conducted in 2002. Going into a survey due for a decade, India’s central government is undecided on criteria to identify families below poverty line. Poverty in India The problem of poverty and unemployment is considered as the biggest  challenge to development planning in India. High poverty levels are synonymous with poor quality of life, deprivation, malnutrition, illiteracy and low human resource development. The slogan of poverty eradication has been adopted by all political parties in one form or another and there is a national agreement for the goal of poverty alleviation. The national consensus on poverty alleviation provided the necessary condition for launching various schemes and programmes aimed at achieving this objective. But the persistence of poverty during all these years suggests that the national consensus on objectives did not and could not provide sufficient conditions for poverty alleviation. The starting point for estimating the number of households below the poverty line is a nutritional requirement per person per day at some base point. There is a debate on the minimum calorie requirement, and whether it should be the same for all parts of the country. Most acceptable figures are 2,400 calories per person per day in rural areas, and 2,200 calories per person per day in urban areas. The next step is to translate the nutrient requirement into monetary terms. The expenditure level of households which are able to spend the requisite amount to obtain the desired calories serves as the cut-off point, or the poverty line. To adjust the poverty line over a period of time, price variations have to be considered and an appropriate price deflator has to be selected. The problem arises in deciding upon such a deflator. Thus, the following elements mainly affect the magnitude of the poverty ratio: (i) the nutrition norm (translated into monetary terms); (ii) price deflator used to update the poverty line; and (iii) pro rata adjustment in the number of households in different expenditure classes to determine the number of households below and above the poverty line. Different assumptions and methods are used for these three purposes, which accounts for the different estimates provided by scholars. The Planning Commission has been estimating the incidence of poverty at the national and state level using the methodology contained in the report of the Expert Group on Estimation of Proportion and Number of Poor (Lakdawala Committee) and applying it to consumption expenditure data from the large sample surveys on consumer expenditure conducted by the NSSO (National Sample Survey Organisation) at an interval of approximately five years. Estimates of Poverty (Per cent) Year All India Rural Urban All India Poverty Ratio Rural Poverty Ratio Urban Poverty Ratio Number (per cent) Number (per cent) Number (per cent) (Million) (Million) (Million) 1973-74 321 54.9 261 56.4 60 49.0 1977-78 329 51.3 264 53.1 65 45.2 1983 323 44.5 252 45.7 71 40.8 1987-88 307 38.9 232 39.1 75 38.2 1993-94 320 36.0 244 37.3 76 32.4 1999-2000 260 26.1 193 27.1 67 23.6 2004-05 239 21.8 170 21.8 68 21.7 Problems caused due to poverty Human poverty measures suggest even worse outcomes than for income poverty in India. India has never been a good performer in human development terms, despite the much better indicators in some states, particularly Kerala. Overall, both health and education indicators have lagged well below those in other countries at similar levels of development and with similar per capita income. But food poverty has been of particular concern. Recent studies have shown alarming levels of hunger, especially in certain states of India. Studies by IFPRI and ISHI quoted in Banerjee (2008) suggest that most states in India rank somewhere among the poor Sub-Saharan countries:  Punjab, Kerala, Andhra Pradesh and Assam have a „serious‟ level of hunger; Madhya Pradesh fares worst in the „extremely alarming‟ cohort of hunger. All the other states record an „alarming‟ level of hunger, which is also the general ranking for the whole country. More appallingly, the situation appears to have worsened in the recent period of rapid economic growth. National Sample Surveys shows declining per capita calorie consumption, not only among the entire population, but also among the bottom quartiles, for which consumption was already very inadequate by international standards. Other indicators of both nutrition and health are also extreme. The latest National Family Health Survey for 2005–06 shows that the proportion of underweight children below the age of five years was 45.6 per cent in rural India and 32.7 per cent in urban India, indicating hardly any change from the previous survey undertaken eight years previously. More than one-third of the rural population was also underweight. Anaemia often a good indicator of nutritional deprivation was also widespread: 79.2 per cent of children aged 12–23 months and 56.2 per cent of ever-married women between 15 and 59 years were found to be anaemic. Conclusion Poverty Alleviation Programmes The poverty alleviation programme have been broadly classified into self-employment programmes, wage employment programmes, food safety programme and social security programmes. The focus is on the central government schemes only. It is not possible to map the special programmes of all the states. It must be noted here that some of the progressive states have added additional components or given further subsidy to enhance the benefits of the central schemes. For example, in the highly subsidized public distribution system of Andhra Pradesh, the BPL card holders were provided rice at Rs. 2 per kg. Self-employment programmes: This programme was started in 1970s in rural areas of the country in the name of Integrated Rural Development Programme (IRDP) to increase the source of income of small farmers and landless labourers. The beneficiaries were given subsidized credit, training, and infrastructure, so that they could find new sources of  earning. In this scheme, agricultural labourers and small farmers received new skills to involve in vocations other than cultivating land. They included fishery, animal husbandry, and forestry. In the 1980s, this scheme was extended to schedule castes and tribes, women and rural artisans. Wage employment programmes: The main purpose of the wage employment programmes is to provide a livelihood during the lean agricultural season as well as during drought and floods. Under these programmes, villagers worked to improve the village infrastructure such as deepening the village ponds, constructing village schools and improving the rural roads. Thus the programmes not only provided employment to the villagers but also improved village infrastructure and created village public assets. A positive fall out of this programme is that it created higher demand for village labour, thereby pushing up the wage of the labourer in the villages. Food security programmes: Meeting the very basic need of access to food is a major challenge to the government in the post-economic reform era. Those who are below poverty line are faced with the problem of meeting this very basic need. Starvation and hunger have been reported in different parts of the country, even in economically advanced states like Maharashtra. There is malnutrition in all age groups, especially among children. Problem of low birth weight due to under nutrition of mother during pregnancy and underweight of children are rampant in the country. The purchasing power of certain section of the society is so low that they cannot access food at the market price. They need the safety net of food subsidy. In this context, public distribution system or PDS assumes importance. Social security programmes: Social security programmes are meant for those who are at the bottom of the BPL facing destitution and desertion. The central government has launched the National Social Assistance Programme or NSAP in August 1995. Under NSAP, there are three schemes. The first one is the National Old Age Pension Scheme or NOAPS. A pension amount of Rs. 75 per month is given to those who are above the age of 65 years and are destitute without any regular source of income or support from any family members or relatives. Though it is a very useful scheme for the elderly destitute, the coverage of the programme was not satisfactory. In the year 1999-2000, 8.71 million eligible elderly were identified, but the scheme could reach out to only 5 million beneficiaries. It was found that the benefits really reached the  poor and the leakage rate was found to be low.

Education in America Essay

Delprà ¸ve 1A) 1. Normally students look forward to go back to school after the summer holidays. There’s missing ing-form in go. It should be going back to school. 2. According to Michelle Obama is education important when you want to plan your own career. Is and education are misplaced and should be swapped. 3. President Obama, which wife has now joined his efforts to improve education, wants the US to have the highest percentage of college graduates by 2020. Which is referred to an object, and therefore which has to be replaced with whose. These are the so called relative pronouns. 4. How much you earn throughout life depends large on your success in school and your education. Large has to be replaced with much. Large is an adjective. 5. A high proportion of American students earn a bachelors degree. The apostrophe is placed before the s to show singular possession. Bachelor’s. 6. The US universities should could help turn around the situation. There are two verbs next to each other, and could should be erased. 7. A low standard of education will result in that American companies cannot compete globally. 8. There was many good points in the speech made by the First Lady. Was should be replaced with were, because many is plural. Delprà ¸ve 1B) 1. The First Lady told the students about Princeton. The students were told about Princeton by the First Lady. 2. The goals of the program reflect the First Lady’s own life. The goals of the program are reflected by the First Lady’s own life. 3. Employers have hired more than 700,000 bachelor’s holders. More than 700.000 bachelor’s holders were hired by Employers. 4. Teachers and educators will assist Obama in achieving his 2020 plan. Obama will be assisted by teachers and educators in achieving his 2020 plan. Delprà ¸ve 1C) I hver af nedenstà ¥ende sà ¦tninger er der understreget forskellige pronomener (stedord). Forklar i hvert enkelt tilfà ¦lde, hvorfor netop dette pronomen (stedord) er valgt. 1. JPMorgan Chase employs nearly 270,000 people, each of whom plays an important role in the success of the firm. â€Å"Whom† is used because it’s referring to the object of a verb. It would for example be wrong to be saying each of they, and not each of them. 2. This is an issue of vital economic importance, and it has clear ramifications for employers who could find it increasingly difficult to access talent in the coming years. Employers are humans and therefore are subjects, which is the reason who is used. 3. Fortunately, there are companies that understand this reality and realize that they are well-positioned to make a difference on this issue by working with nonprofits, policymakers, and other partners. Omitting that would lead to misunderstanding, but both using or omitting it would be correct, but understand should be edited to understanding if to omit that. 4. But she has also been derided by critics who hoped she would use her historic position to move more deeply into policy. â€Å"Critics† is not a living thing and can therefore not be referred to who, and should be replaced by which. 5. Hopefully, the 2020 plan will give opportunities which will benefit young students. â€Å"Which† is used because â€Å"opportunities† is not a living thing. 6. Apparently, too many people who enroll at university fail to graduate which pushes down the graduation rate. The graduation rate is not a living thing, therefore â€Å"which† is used. Delprà ¸ve 1D) Delprà ¸ve 1d Du vil gerne sà ¸ge optagelse pà ¥ California State University for at studere International Business Communication. Du skriver derfor en e-mail til universitetet for at hà ¸re om optagelseskrav, pensum, undervisningsafgifter samt indkvarteringsmuligheder. Skriv e-mailen pà ¥ engelsk og brug alle de nedenstà ¥ende ord og vendinger. Ordene/vendingerne skal bruges som de stà ¥r, men du mà ¥ gerne à ¦ndre pà ¥ rà ¦kkefà ¸lgen og skrive dem med stort begyndelsesbogstav. I din besvarelse skal du understrege de anvendte ord og vendinger. Omfang: 50-100 ord admission, please, campus, information, tuition fee, in addition, look forward to, accommodation Mathias Kjà ¦rgaard California State University International Business Communication Long Beach, 90840 Dear California State University I would like to apply for admission at the campus. In addition to that I’d like to receive some information about the tuition fee and generally about the campus and furthermore how the accommodation will be handled. I look forward to hearing from you! Yours sincerely Mathias Delprà ¸ve 2) Education in America 1 â€Å"Once upon a time, American students tested better than any other students in the world† as it says in Newsweek March 6, 2010. What’s the current scenario? The educational system in America is outdated. The elementary and high schools have suffered from a serious decline in the graduation level. This is something the government at most certain point cannot overlook. Not to mention the children’s future are at risk but America’s future is at stake. How important is the American education? First of all the future of America basically lies in the American educations hands. In the 1970’s only one quarter of jobs required more than a high school education. Yet, two out of three jobs require at least a post-scenario education. This means that without a great education system the unemployment rate will drop, which we already are seeing in age group of 18-31 year old. There are numerous factors that will have to be taken care of, to ensuring a safe and sound future in America. â€Å"I’m here today because I want you to know that my story can be your story† says Michelle Obama at Bell Multicultural High School in Washington. â€Å"The details might be a little different, but so many of the challenges and triumphs will be just the same.† Michelle is so to speak helping, or at least trying to help the American education, and she is starting a new initiative for whom, whose families has a low income and  pursue a college degree, and therefore this initiative seek to increase the number. But the issue cannot be fixed by a small initiative, something has to be done, which JPMorgan Chase and other corporations and philanthropic funders are proud in the Aspen Institute’s Opportunity Youth Incentive Fund, which is a funding collaboration that addresses the workforce skills gap in 21 communities around the country by enlisting the collective expertise of a disparate group of numerous partners including the earlier mentioned. This is an opportunity to help the students complete the education they want and not end up somewhere their skills are not acquired. Even though this collaboration is a great idea, and at most definitely will help the American students to find out what they’re best at and furthermore find and maintain stable employment, this will not at once fix the educational problem in America. â€Å"These are big, complex challenges. And I believe that our elected leaders, business leaders and community leaders need to remain focused on making sure our young people are prepared to help America continue to lead in a complex global economy.† Along with this, the American schools are failing, because they are suppressing children by forcing them into a compliance-based model of education. As said, all children are natural learners and we’re born with curiosity, creativity, wonder, and intrinsic motivation. American schools are failing, because they are suppressing children by fo rcing them into a compliance-based model of education. All children are natural learners. We’re born with curiosity, creativity, wonder, and intrinsic motivation. Research shows that with more years of formal schooling, those very qualities are stunted tremendously. Moreover, schools resemble prisons to a lot of the children, where they feel cut from society and the social media is banned. If we’re looking at the government, reform movements in education tend to focus on a â€Å"one-size fits it all† approach in attempting to solve educational inequity issues. While universalizing core standards and curriculum does carry some utility in leveling the playing field, it is important to keep in mind that it is not the magic silver bullet that will remedy achievement gaps alone. To accompany this movement, certain factors must be met.2 Support for underachieving students and their teachers Professional development promoting differentiated instruction for diverse  groups of learners, and efforts towards building learning communities for teachers, school leaders, and administrators to encourage teamwork and shared responsibility A school system should be a community of teachers, school leaders and the administration who share a goal of supporting and encouraging each and every one of its students. For this system to work, components of a â€Å"dream community† need to be as a prerequisite. It will work with all the members of the community contributing and caring about the development of the youth. The dream scenario would be where the teachers would care so much about their students, to help their future. But this is just a dream scenario and can only be fixed by the school and the teachers themselves. Another way to fix the issue is to let congresses like No Child Left Behind3 allow for the abolition of Race to the top4. A council of education stakeholders should be arranged to craft national guidelines of the basics for what children should know for this day and age. Furthermore schools should adopt learner-centered policies where children take full agency over their learning-experiences. Then have a curriculum that is anti-disciplinary and aimed at real world problems. Not to forget the topic, the results of these aforementioned scenarios are positive, but have different modes of operation. The dream school example will affect the economy by raising the graduation rate tremendously positive, and there will be a high number of high-educated students who are ready to find employment. But there will be factors against this scenario too, which includes the low-end required jobs not being chosen as first priority, due to its lower educational requirements which, for some people is no t â€Å"prestigious† enough, will have an increasingly unemployment rate. The second way to fix the education is a very appealing and strong scenario, and I believe that it could help the future education, especially when the children have something to say themselves, where they can contribute to a greater total thing, where the teachers can learn from the students too. Guidelines for the children are also very important, because America as society and country is become a rather hard and competitive place to live, if you are to find employment. At last we can conclude that there are a lot of different ways to fix the problem, but none of them can alone change and save the issue. I find the suggestions I gave competitive and rather complex, although they will not entirely fix the issue.

Hcs 465 Week 1

Literature Review in Research: An Annotated Bibliography University of Phoenix, HCS 465 March 4, 2013 Strunk, J. (2008). The effect of school-based health clinics on teenage pregnancy and parenting outcomes: An integrated literature review. The Journal of School Nursing, 24(1), Retrieved from: http://dx. doi. org. ezproxy. apollolibrary. com/10. 1177/10598405080240010301 This research study was conducted to determine if school-based health clinics in the United States can provide effective support and guidance needed to avoid negative outcomes of pregnancy (such as low birth weight) and parenting (such as poor academic performance).Data for this research were based from five studies, which had suggested that school-based clinics had a positive effect on the pregnancy outcomes for teenagers for both pregnancy as well as parenting. According to EBSCO Host, this is a peer-reviewed article. Whitehead, E. (2008). Exploring relationships in teenage pregnancy. International Journal Of Nursi ng Practice, 14(4), 292-295. Retrieved from: http://web. ebscohost. com. ezproxy. apollolibrary. com/ehost/pdfviewer/pdfviewer? id=17602d6e-13b6-4776-8cc8-48f3b164c515%40sessionmgr113&vid=4&hid=127 This research study was used to explore relationships of teenage pregnant women and father’s of the unborn child in the United Kingdom to determine if they maintain the relationship they had after the pregnancy. 47 teenage pregnant women were interviewed, ages 16-19 years old over a period of 15 months, with focus on the age of the baby’s father, education and employment of the baby’s father and the ability for the baby’s father to provide financial support.According to EBSCO Host, this is a peer-reviewed article. Tabi, M. (2002). Community perspective on a model to reduce teenage pregnancy. The Journal of Advanced Nursing, 40(3), 275-284. Retrieved from http://web. ebscohost. com. ezproxy. apollolibrary. com/ehost/detail? vid=5&sid=17602d6e-13b6-4776-8cc8-48f3 b164c515%40sessionmgr113&hid=127&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=rzh&AN=2003014853 This

Drawing on current research in either social science or neuro-science, Essay

Drawing on current research in either social science or neuro-science, discuss the importance of social interaction to learning - Essay Example This paper will explore the importance of social interaction to learning. Social interaction can be defined as a circumstance where the behavior of one person is consciously rearranged and influenced by the behavior of the other person; also the behavior of one person can influence and consciously rearrange the behavior of the other person. The term behavior encompasses the unconcealed movements of the person in space, the person’s mental deliberation and the person’s physiological processes. A broader definition of social interaction is the circumstance where the unconcealed movements in space, mental deliberations, and physiological processes of a person consciously rearrange and influence the behavior of the other person (Turner 1988, p14). Belonging to the society is a vital quality in adults. It is important for the child to know how to interact well with others socially and make long lasting relationships. It is also important to belong to long lasting relationships. Social interaction can be found within the parks, local store, a friend’s house, and the nursery. Social interaction assists the child to know what is right and wrong, build relationships and teach them how to go about in group situations. Social interaction gives room to the learner to reflect, reconsider, find support and help and take part in problem solving. In other words, the learner has to interact with others in order to take part in those activities. In technology-based learning, social interaction brings in three benefits; improvement in the learning strategies, reduced assistance from the instructor and better perseverance. This is the most recent form of social interaction. This type of interaction has been made easy by the advancement in technology. At each stage of life, people respond to the social expectations. These social expectations push them to interact with

Education Essay Example | Topics and Well Written Essays - 750 words - 3

Education - Essay Example It is required in the performance of our most basic public responsibilities, even service in the armed forces. It is the very foundation of good citizenship. Today it is a principal instrument in awakening the child to cultural values, in preparing him for later professional training, and in helping him to adjust normally to his environment. In these days, it is doubtful that any child may reasonably be expected to succeed in life if he is denied the opportunity of an education. Such an opportunity, where the state has undertaken to provide it, is a right which must be made available to all on equal terms. We come then to the question presented: Does segregation of children in public schools solely on the basis of race, even though the physical facilities and other "tangible" factors may be equal, deprive the children of the minority group of equal educational opportunities? We believe that it does. Segregation of white and colored children in public schools has a detrimental effect upon the colored children. The impact is greater when it has the sanction of the law, for the policy of separating the races is usually interpreted as denoting the inferiority of the negro group. A sense of inferiority affects the motivation of a child to learn. Segregation with the sanction of law, therefore, has a tendency to [retard] the educational and mental development of negro children and to deprive them of some of the benefits they would receive in a racial[ly] integrated school system. Author and Title: Assertions and Meaning of This Quotation: This is a persuasive argument attempting to illustrate that education is critical to youth achievement, social responsibility development, and general good citizenship. The author of the quotation tries to convince the reader that education is vital for the broader social good, a system that provides youths with far more than knowledge, but essentially serves as the foundation for the establishment of cultural and social awareness. The author then moves into the argument about segregation of students based on racial characteristics, to justify why this action leads to detrimental outcomes for youths. The author links segregation to missed educational opportunities and how this practice reiterates inferiority for colored people. The main assertion is that the process of racial segregation should be abolished as it has long-standing cultural and social consequences when educational opportunities are missed through racial isolation. Value & Importance of these Ideas: Throughout history, the debate about racial segregation has been a contentious one. Many people who attempt to remove the barriers that have been erected that prevent equality find it difficult to gain commitment to equality initiatives and diversity, therefore this particular author tries to link educational importance to segregation to gain support for this concept. Because there are broader needs in society that cannot be fulfilled without educati on, such as cultural awareness and social citizenship, segregation does not provide students with the foundation of critical knowledge needed to benefit society as adult figures. By promoting equality and integrating students of different races, it provides valuable knowledge about peer lifestyles, attitudes and needs that are necessary to be a well-rounded contributor to society later in life. Agree/Disagree? Why?: Though I hold no prejudices or stereotypes in this argument, I do not generally agree with this contention. Lifestyle and the social environment outside of the classroom provide ample opportunities for social and cultural awareness. The diversity of the United States has many rural and urban areas

Bring awareness to a country about ways to reduce greenhouse emissions Essay

Bring awareness to a country about ways to reduce greenhouse emissions - Essay Example cientific results suggest that the increase in global emission of greenhouse gasses has contributed to a steady and a slowly rising temperature of the earth. It is also good to know that emission from transport add to approximately 27% of the global greenhouse gases in the atmosphere (Han, Qian, Long & Li, 2009). It is therefore upon us to follow the following steps to reduce a huge percentage of global emissions. The first way to reduce greenhouse emission is by fining the amount of carbon footprint you produce. By carbon footprint I mean the amount of carbon you emit as an individual, this can be reduced by reducing your driving habit, spending habits, diet and other factors that can be taken into account. The second way to reduce greenhouse emission is by rethinking transportation. This can be done y not using cars frequently, taking a subway to avoid driving yourself, and improving on walking or biking frequently. The other way to save greenhouse emission is by saving electricity and energy. Electricity energy is being generated by emission producing plants. Reducing your consumption on electricity reduces the amount of energy produced and hence the emission reduction. The consumption can be reduced by unplugging appliances when they are not in use. Greenhouse emission can be eliminated or reduced by changing individual’s consumption habits. Increasing meat consumption can help or making food from scratch while avoiding packed food. As it is so clear it is important to acknowledge the most relevant contributors to greenhouse emission and minimize them as possible. Han, H., Qian, G., Long, J., & Li, S. (2009). Comparision of two different ways of landfill gas utilization through greenhouse gas emission reductions analysis and financial analysis. Waste Management & Research, 27(9), 922-927.

The Nature of Knowledge Essay Example | Topics and Well Written Essays - 1500 words

The Nature of Knowledge - Essay Example In the seventeenth century, Western scientists started deeper inquiry into earlier postulates. Thus ,it was only when Copernicus came and gave them proof that the earth goes round the sun , that the scientists' opinion changed into knowledge. America was discovered when opinion that the earth was flat, changed into knowledge that it was round, Epistemology is the study of the nature, origin and limits of human knowledge. We come to the question, "What is Knowledge" Is it something concrete or is it something abstract To define knowledge, we must study the uses of knowledge. Knowledge can be 'know him' or 'know that' or 'know how.' It is the task of philosophy to discuss this question- what is knowledge Is it intuitive or acquired through experience How is knowledge different from opinion While Plato answers the enigma of knowledge in his Republic, Aristotle refutes Plato's theories in his writings. Although Aristotle 's empirical theories have been the basis of modern science, I think that Plato is right when he says that knowledge involves true belief, since no one can know what is false. Now, the question, "What is knowledge " poses a conundrum which needs a lot of thinking. To understand the concept of knowledge, we must look at the language. Language is the medium in which a concept can be formed. By studying how the words are used, we can get a fair idea of a concept. To answer the question 'What is knowledge' , we should go to the uses of knowledge. Knowledge is 'know that', or ' know how' or ' know where'. There is an important difference between ' know that' and ' know how'. According to the Encyclopedia Britannica, "'Know that 'denotes the possession of specific pieces of information , and a person who has knowledge of this sort can generally convey it to others."(p. 473) Epistemology is focused on 'knowing that'. On the other hand, 'know how' is knowledge related to a skill or ability. A person can have a knowledge of swimming and be a good swimmer , but he may not be able to convey this skill to others. According to Encyclopedia Britannica, 'know how' is a knowledge or ability, "One can have knowledge without being able to explain to other people what it is that one knows"(p. 473) Plato explains knowledge in many of his books including The Republic and the Theaetetus .His works are in the form of dialogues between the pupil and the preceptor The Republic is the most famous of his works. The Theaetetus is one of Plato's greatest works on epistemology probably written in 369 B.C. In this work which is the form of a dialogue, Plato discusses the question "What is knowledge" The question and answer exchange takes place between Socrates, the main questioner , and two of his young pupils. The key question of the dialogue is "What is knowledge" When Socrates asks this question, the pupils are bewildered. The one of them comes out with the answer that it is a knowing something such as geometry or astronomy. Socrates objects to this saying that examples are not definitions. At Socrates' prompting, the young pupil comes out with a proposal that , "Knowledge is perception". When Socrates criticizes this proposal, the pupil comes up with a second proposal that "Knowledge is true belief"., which provokes Socrates to say "What is false

Forum APA Essay Example | Topics and Well Written Essays - 500 words

Forum APA - Essay Example In academic writing, it is critical to understand the type of sources that are allowed for use. Books are one of the academic sources of information in writing. These sources may be accessed from the library or from online libraries. The other authentic source of information when researching for academic writing are journals and peer reviewed articles that are also available from libraries and online (Jager and Bak, 2003). Students may also use reports from governments and different organizations as the source of information when writing. Published theses are also used as authentic sources in writing (Adams and Forsyth, 2006). Lastly, a student is allowed to use some online materials when researching. Despite the numerous numbers of sources that a student can use, one is warned against using some online sources such as Wikipedia, blogs and websites ending with â€Å".com†. Whenever a student uses any source, one is required to cite it accordingly within the text and provide a list of references after the work is completed (Adams and Forsyth, 2006). Citing of references may be carried out based on different referencing styles. The most common referencing styles are American Psychologist Association (APA), Modern Language Association (MLA), Harvard, Chicago and Oxford. References are cited in any research work to avoid cases of plagiarism and to give tribute to the source of any idea (Jager and Bak, 2003). One of the reasons for the use of quality reference in writing is to assure that the student accesses authentic information. In the sources such as Wikipedia and blogs, the information contained may be changed by different people. This makes such information untrustworthy and incredible for use. However, quality sources contain accurate facts that have been tested through research and over a long period (Jager and Bak, 2003). Quality sources are also important as they provide

The positive and negative influences has televisions had on your Essay

The positive and negative influences has televisions had on your society - Essay Example Before television was around, news was reported by radio or in the next day's newspaper. There were no moving images. There was no opportunity to watch sport games or see presidents speak. There were real limitation to the amount of information a person at home could receive. Now, however, that has changed. Television lets us see the world like never before. We have a real opportunity to watch events develop in real time. The recent revolution in Egypt is a great example of this: it was possible to watch the square where protestors gathered night and day. Viewers could watch as the protestors were attacked by Molotov cocktails. These images brought the facts into vivid life. There are many other aspects which are positive. There are those who say television is bad for children. But scientific studies disagree. The economists found that television was especially positive for children in households where English wasn't the primary language and parents' education level was lower. "We do n't exactly know why that is, but a plausible interpretation is that the effect of television on cognitive development depends on what other kinds of activity television is substituting for," says Mr. Shapiro, 28. Growing up in the 1950s, Sonia Manzano, who plays Maria on "Sesame Street," was part of the first generation of children who watched television. Born in the South Bronx to Spanish-speaking Puerto Rican parents, she says that television "gave me a view of the world -- it gave me sort of a sense of what it was to be an American and what that was about." (Lahart). Television can open up whole new worlds to our children. There are trashy shows, no doubt, but there are also shows of substantial value. The difference is one of parenting. There is such a variety of kinds of programs, from documentaries to educational shows, that one can always learn something from television (Williams, 78). There are, however, a number of negative aspects to TV that are important to note. Televis ion can be a big waste of time. Many reality TV programs and entertainment news shows are glitzy and glamourous but impart no real knowledge. They are pointless and a waste of time. Many people spend hours in front of the TV when they should be getting exercise or acting in productive ways. Many children who watch TV can be negatively influenced by what they see. So many shows feature violent scenarios or the commission of crimes that children can get the wrong idea about how they should behave. They may learn to swear or drink alcohol by watching popular TV shows. Again, parenting is very important to help avoid this problem. Television can also be used to influence people in a negative way through propaganda. Television shows do not always show the truth and many people believe what they see on their screens. This is an unfortunate state of affairs. Governments try to use TV to manipulate their people, feeding them a diet of lies. Because TV images and stories can often seem so re al—which is why we watch so many dramas on our little screens—they can be incredibly powerful. Sometimes, there is not an intention behind the manipulation. Sometimes real important discussions are not seen to be entertaining enough, and are therefore kept off the air (Bourdieu, 3). Like with everything in life, there are good aspects of technology

Science an Technology as Engines of Economic Growth ad Development Essay Example for Free

Science an Technology as Engines of Economic Growth ad Development Essay Social Consequences of the Industrial Revolution The Industrial Revolution brought many changes to western civilization. Two of the most significant social consequences of the Industrial Revolution are urban crowding and worker safety. Migration of workers to urban areas, where factory work was available, was a major contributor of over-crowding in these areas. This gave rise to increasing crime rates, housing, and sanitation issues (Zonderman, 1992 ). Unemployment was high and there was no job security. Injured workers were replaced without compensation. With the Industrial Revolution, child labor was common, as machines simplified the work and it was cheaper to pay children. Injury rates among factory workers were high. Small hands were easily caught in the machines. In the early 1830’s legislations were put in place to protect the workers (Honeyman, 2008). These early factory laws were concerned with health, safety, working hours and working conditions. Factory conditions were regulated by the states and in1833 the Factory Act was passed (Honeyman, 2008). The Industrial Revolution and Capitalism Capitalism is an economic system in which means of production are owned by individuals or private companies, who invest money to make a profit. Capitalism focuses on the free market with little or no governmental regulations. Prior to the Industrial Revolution, agriculture was the primary means of support and people worked within their homes (Zonderman, 1992 ). With the event of the Industrial Revolution society changed to one of commodities and production and the need to make individual profit. Machines gave rise to increased productivity and reduced the need for skilled or  specialized laborers (Zonderman, 1992 ). The ability to produce goods on a large scale allowed for these goods to be sold for less. Individuals or companies with money could invest in newer technologist, finding faster and cheaper ways to produce goods. This destroyed small, local businesses, forcing them to seek employment as factory workers. With more people seeking employment, and no minimum wage, laborers were paid cheaper wages. Child labor was prevalent and work conditions deplorable. There were no equal or fair compensation for these workers. All profits were kept by these individuals and companies increasing their wealth. Capitalism and Communism. Communism focuses on the division of wealth as a community, sharing profits and losses. The goal of the communist theory, is equality among all members of society. The communist theory was born to counteract the abuses of the capitalist society, advocating for workers’ rights (Hands, 2011). Karl Marx believed that capitalism was just the latest form of exploitation in a long list of tyrannical rule (Hands, 2011). Marx ideal society, based on the communist theory, would see the disappearance of class structure, equal rights for men, women, and children, equal and adequate housing for everyone, with everyone working for the benefit of each other. Differences between Capitalist and Communist Philosophies. The capitalist society promotes individual gains and give rise to a class system. Individuals own the means of production and invest their capital to make a profit for themselves. These profits are not shared with the working class who help to make the profits. The communist theory, on the other hand, promotes community properties and equality for all. Businesses and properties would be government owned and everyone share equally in the profits and losses. Benefits are based on individual needs (Hands, 2011). The capitalist philosophy gives rise to a distinct class system, where the elites are the rulers (they own the wealth, therefore they make the rules). The wealthy investors had access to the best schools, housing and medical attention as they could afford to pay for the services. In the communist philosophy, the class system would disappear. Everyone work for the good of the community and enjoy equal, good quality housing, education, and medical  care. References Hands, G. (2011). Understanding Marx . London, GBR: Hodder Education. Honeyman, K. (2008). Book Cover Child Workers in England, 1780-1820 : Parish Apprenticeship and the Making of the Early Industrial Labour Force. Abingdon, Oxon, GBR : Ashgate Publishing Group . Zonderman, D. A. ( 1992 ). Book Cover Aspirations and Anxieties : New England Workers and the Mechanized Factory System, 1815-1850. Cary, NC, USA : Oxford University Press .

The Hilton Hhonors Loyalty Scheme Marketing Essay

The Hilton Hhonors Loyalty Scheme Marketing Essay This is an analytical study assessing Customer Relationship Management through the Hilton Hotels Loyalty scheme Hilton HHonors. This paper will give a thorough literature review on relationship marketing, a case study on Hilton Hotel loyalty scheme and within this, a framework of the brands role; position in the organization and the market will be discussed. Winer, (2001) customer relationship management framework will be used to analyze the Hilton HHonors scheme to which the nature of the difficulties and effectiveness will be covered as well. This paper will end with possible suggestions regarding the effectiveness of the Loyalty scheme. LITERATURE REVIEW There are several scholarly definitions of relationship marketing and (Shani and Chalasani, 1992) define it as a combined effort to maintain, identify and build up a linkage with separate customers and to continue to fortify the linkage for the common benefit of both sides, via interactive, one to one and value added contacts over a stretched out period of time. While (Gronroos,1990) described relationship marketing to be the establishing , maintaining, enhancing and commercializing of customer relationship so that the distinct purpose of the parties concerned are met which is done by a common exchange and fulfilment of agreements. This definition tries to encompass both the relational and transactional qualities of marketing. These two descriptions differ somehow but they both signify that relationship marketing centres on the individual customer and seller relationship and states that they both benefit. Plus the nature of the relationship is longitudinal. Moreover, they both indica te that the core of relationship marketing is on customer retention. On the other hand (Morgan and Hunt,1994), argue that relationship marketing represents all marketing activates destined towards launching, improving and preserving successful relational give and take or exchange. Taking into record that relational exchanges and transactional exchanges differ. From this definition relationship marketing is marketing plus Morgan and Hunt have as a result re described marketing and extended a paradigm shift. It is key for organisations to assess customer relationship stages (Figure 1.0) in order to evaluate the need for investment to make these customers move up the relationship ladder (Dwyer, Shurr and Oh, 1987, Kotler and Dubois, 2000) and turn out to be more profitable, or better implicit for cross-selling and offer them with personalized services establishing higher bond and switching cost. Suspects Prospects First-time Repeat Client Advocate Member Partner Customers Customers Traditional Marketing- Relationship Marketing- Figure 1.0.The relationship ladder: (Egan, 2001: p.59) However, marketing relationship is a give and take relationship parallel to intimate relationship (Clark 1984; Clark and Mills 1979; Kollock, Blumstein and Schwartz 1994). Each party involved in an exchange relationship provide value measurable to those received. Relationship Marketing and Customer Loyalty Relationship marketing recognises that a steady customer base is essential in business. The crux and feature of relationships and their business vale is summarized in the notion of customer loyalty and its correlated literature. The advantage of customer loyalty to a supplier of either which ever product or services, consist of enhanced organisational productivity or effectiveness, moderate expenditure on bringing together new customers and decreased customer price vulnerability.(Rowley, 2005) Although customers may show their loyalty in numerous ways; they may decide to remain with a supplier or provider, if this prolongation is described as relationship or not, or customers may escalate the amount of purchases or the regularity of their purchases or possibly both. Customers may become advocates of the brand or organization involved by performing an influential role in the decisions of others. (Hallowell, 1996; Reicheld et al, 2000). Even though there is substantial progress in the loyalty scheme. There has been an extensive argument about the benefit of loyalty schemes, to either customers or businesses. Certainly many have affirmed that such schemes have been unsuccessful (Divett et al, 2003; Worthington, 2000). Byrom, (2001) debated that with many organisations cancelling their scheme; those schemes were at somewhat of a crossroads. Critique of schemes fall down to three groups which are those that declare that the relationship among or between such schemes and the promotion of loyalty is vague; those that debate that organisations are not creating correct or proper use of data; and those that debate that the incentive structure in loyalty schemes are unsuitable. However according to (Jenkinson,1995) real brand loyalty is as a result of the emotional bond established by dialogue, trust , sense of value and ease of use, added satisfaction and frequency. Loyalty is the mirror image of the customers psychological and subconscious emotional necessity to trace a frequent source of satisfaction, identity and value. Samuelson and Sandvik, (1997) states that customer loyalty has been theorized as a collaboration of attitude and behaviour. There is a lot as to what makes up loyalty, this starts from repeat purchase to extended relationship (Dick and Basu, 1994). Furthermore (Hallowell, 1996) states that loyalty behaviours consist of relationship extension, enlarged scale or range of relationship, and suggestions. Although there is a positive link between customer loyalty and satisfaction (Soderlund, 1998). Moving on, the rewards or incentives are the basic structure or mechanism for motivating customers to indulge in the scheme. OBrien and Jones(1995) single out the following elements that add to the value of a loyalty scheme: choice of reclamation option( the list of incentives provided), cash value( How greatly the incentive stand for, as a part of spend), aspirational value ( how greatly the customer the incentive); relevance( the degree to which incentives are achievable) and convenience( simplicity of participation in the scheme). Parker and Worthington, (2000) debate that customer loyalty to an incentive scheme or reward scheme is most likely to be influenced by social factor, relative attitude and situational factors. Firstly customer loyalty is possibly influenced by satisfaction that a customer experiences regarding the level of return that they are accepting. Secondly, customer loyalty could be influenced by what is obtainable from other schemes and thirdly behaviour could be affected by other customers, social norms and the media. They continue to debate that the loyalty card that they examined did not pay its customers rightfully, as it was providing lower incentive values on products probably to be saved for. OMalley (1998) expatiates on the level to which many schemes have established customers who have come to anticipate an incentive as part of the regular shopping experience and assign a low value on rewards or incentives. Why Consumers enter into Relationship Marketing According (Sheth and Parvatiyar 1995), the basic axiom of relationship marketing should be or is that consumers like to cut back selection or choices by participating in a current loyalty relationship with marketers. This is a very fascinating and exciting argument and one that has intense suggestions for both the theory and marketing practice if correct. Moreover consumers sometimes go into relationships because it elevates the number of choices open to them. For each purchase decision, numerous options exist. CASE STUDY: HILTON HHONORS History: However Hilton Hotels and Resort from its name is into providing hotel accommodations and Hospitality to its customers which makes it a very good example, it is a worldwide company that has expanded vastly in every sector including its relationship marketing in order to retain customers through its Hilton HHonors loyalty scheme. Moreover this Hotel was founded by Conrad N. Hilton who opened the first Hilton hotel in Texas in 1925. Presently Hilton is one of the reputable hotel brands in the world. The hotel today is owned by Hilton Worldwide; they are managed, franchised or owned by several independent operators by Hilton Worldwide. Currently there are over 500 Hilton hotels brands in the world (Hilton Worldwide, 2012). Over the years Hilton has created brands; today they have about ten brands in over 78 countries in the world. In 2009 Hilton was formerly known as Hilton Hotel Corporations but changed its name and Logo to Hilton World then moved their headquarters in Beverly Hills to Mc Virginia. (Hilton Worldwide, 2012). Hilton HHonors: Marketing is grown from a centre point on the single transaction to developing or becoming increasingly apprehensive with the growth and support of equally satisfying long term relationships with customers. The success story of charity organizations, Tesco, banks, Hotels and others exploiting loyalty schemes is driving companies to take careful note. The most productive relationship marketing campaign makes room for viable benefits and promotes long term relationship with customers which are difficult to replicate (Gilbert, 1996). However, looking at the value proposition of the Hilton organisation, they try to establish loyalty among their customers by striving to delight them and expecting their changing aspiration while making sure that team members, who are important contributors to attaining this objective, are satisfied as well (Huckestein and Duboff, 1999). From this proposition it is obvious that the essential elements of product leadership and customer relationship must be attained. For the Hilton organisation the value and importance of the customer relationship has been elevated via its Hilton HHonors Loyalty programme. Hilton HHonors Benefits: It allows customers to earn both miles and points for a holiday at about 3,750 Hilton hotel brands worldwide and airline miles with partners of over 50 airlines. They provide numerous exclusive ways to accumulate points. Firstly a customer can earn them through hotel stays or with participatory credit cards; or a customer can deliberate on purchasing them if he or she feels shy of the trip to the Caribbean. One can also transfer them to their family who happens to be a member as well. The hotel also provides room to donate extra points to numerous charitable organizations. This loyalty program allows a customer to join free by registering online or offline to get a list of services and benefits that assist with directing a customers travel and rewarding the customers for their loyalty and offering customers with the undivided attention they deserve (Hilton HHonors, 2012). Loyalty Programme Classification: Hilton HHonor can be classified under the type 3 programs, it awards points to members according to their previous purchase or past purchases. This type 3 program needs a complete database that can trace a members purchase history and points. Some type 3 program persuades customers to escalate their purchases or reward substantial purchasers by creating program tiers. Hilton HHonors program provides tiers where substantial or heavy users can without difficulty build up free hotel rooms or can reserve a room on a basis that is unrestricted (Berma,2006). There are other organizations that use the type 3 program and they include Hotels like (Hyatt, Marriott rewards,) Airlines like (American Advantage) Credit card companies like (Discover card: The Mile Card, Citibank Premier Pass Elite,). Lots of type 3 programs include the partnerships of complimentary marketers like airline, car rental and hotel chains etc to enable a members gathering of points and to escalate the category of rewards options (Berma, 2006). HiltonHHonors are in partnership with airline and car rental services to facilitate the gathering of points. (Hilton HHonors, 2012) However, the company has four membership levels which include the Blue, Silver VIP, Gold VIP and Diamond VIP. Its calculated according to the number of stays in a 12 month period. It starts from no smallest amount for the Blue membership to 60 nights in a calendar year for the Diamond VIP membership. Moreover each category of membership has its own exclusive benefit which is: the Silver, Gold and Diamond VIP members are qualified for health club access while the Gold and diamond VIP members are qualified for accommodation upgrades and Only the Diamond VIP members can be assured reservations with their points with no collapsed or blackout dates. (Berma, 2006), Hilton HHonors Credit card: Hilton is known to also have co branded cards and the term co branding may simply mean the use of two or more brand names in marketing activates. This happens with the juxtaposition of brand names by labelling them side by side on a product (Blackett, 1999). Moreover Hilton has a number of co branded cards with financial companies in specific locations like Hilton HHonors cards from American Express, Citibank in the U.S, Platinum Visa card in the UK, Credit card in Germany, Visa card from Sunitomo Mitsui card co. Ltd in Japan etc. However this co branded cards allows customers earn bonus points from everyday purchases like groceries, gas, eating out etc. Customers can claim or redeem these points for flights, free hotel nights or merchandise. (Hilton HHonors, 2012). In further light, According to (McCleary and Weaver, 1991) they claim that Hotel and restaurant loyalty program were inspired by the success of airlines that give customers benefit for repeat purchase. However, these Programs look to improve the customers membership in an exclusive club with rewards from this membership such as gifts, free hotel accommodations etc. For the organisation or company the main aim is to compliment customers for their patronage and make it obvious that the company is very much interested in establishing and sustaining long term relationship with them. Hilton HHonors E- presence: Hilton HHonors has an e-presence (www.HHonors.com). The value of customer relationship has also been escalated through its loyalty program website. Via this website customers can sign up or register for rewards, hotel reservations, room preferences and so on. The characteristics of the Hilton Honors web site portray product leadership (Hilton HHonors, 2012). This site creates opportunity for interactivity between its members and the scheme in order to encourage brand and customer relationships plus customer data is also being collected and stored for future purposes for direct marketing via emails, Customized emails are sent based on a customers preferences. From the perspective of relationship, it lets customers retrieve their information and statements on the scheme. From the perspective of the brand, the brand web is duplicated and improves in the virtual world (Rowley, 2005). ANALYSIS EMPLOYING (WINER, 2001) CUSTOMER RELATIONSHIP MODEL Winer, Russell (2001) elaborated on the Customer Relationship Management process Model below; Figure 1.1 (Winer, 2001) Create a Database: Involves construction of customer information file which is the bedrock of customer relationship management. The database ideally should contain Customer transactions (Hotel Reservations), Contacts, explanatory information and rely to marketing incentives over time. However according to (Winer, 2001) Customer interaction quadrant, Hilton should be classified under the High-indirect box (Figure 1.2) Figure 1.2 (Winer, 2001) Customer Interactions Direct Indirect Banks Telecom Retail Airlines Packaged Goods Hotels Drugs Personal computers Internet Infrastructure Furniture Autos High Interaction Frequency Low Meaning they have to work harder to establish an Information file unlike the High -direct box which has quick and easy access to customer database E.g. Tesco. Hilton Database is also collected online up registration for the HHonors program. Analysis: Involves the analysis of established customer data with the aim of segmenting the customers by grouping those with the same behavioural pattern. This is then used to create several product offerings via direct marketing. Hilton does target the most valuable prospects for catalogue mailing and customizes the catalogues to several groups. Customer Selection: having established and analyzed the customer database information, the next step is to deliberate on which Customer group to target with marketing programs. The customers with most preferred segment (Highest purchasing rate) would be chosen first for retention programs followed by other segments. However Hilton applies this before embarking on marketing programs to encourage retention and customer acquisition. This is evident in their four membership levels. Customer Targeting: There are several ways of targeting customers after selection; they involve direct marketing techniques including telemarketing, direct mail and direct sales. This enables a company interact with customers rather than talk at them via television or radio. Hilton mainly invests time and money into telemarketing (Customer service) and direct mails in order to reach a desired audience. However today they seek permission from customers before sending mails. Relationship programs: these are techniques for executing Customer relationship marketing, the aim of this is to provide a higher level of satisfaction to customers than competing firms do. More over research has proven that there is a clear-cut positive relationship between profits and customer satisfaction (Winer, 2001). Mangers need to weight satisfaction levels by delivering performance ahead of customer expectation. Loyalty programs include frequency/Loyalty programs, Rewards programs, Customer service and Community Building. Hilton has taken the frequency/Loyalty program and Customer service as its Relationship Method which has worked to improve profitability. The Hilton HHonors as stated above provides rewards for repeat purchase. Privacy Issues: This extends through the CRM Model (Figure 1.1), Hilton uses database to provide service customers request and as a global brand they share this database with other Hilton worldwide brands to ensure same level of service. Hilton makes sure that personal information are handled according to the law. Usernames and passwords are however created for customers personal use. Metrics: This is the traditional ways managers employ in measuring the success of their product and service. Market Metrix uses Loyalty program effectiveness. It identifies the percentage of customers who affirm that their loyalty membership was the primary reason for picking the hotel. Market Metrix,( 2012) identified that Hilton hotel in 2009 had 34.6%, 2010 had 35.8% and in 2011 had 39.2% showing an increase in profitability. DRAW BACKS There are potential draw back in loyalty schemes, they are expensive, difficult to correct mistakes as the company may be seen by customers as taking away. Benefits; however there is the question whether the scheme actually works to escalate loyalty or spending behaviour plus it is also kind of difficult to have competitive advantage. (Winer, 2001) RECOMMENDATIONS These Loyalty schemes can be successful by elevating customers switching cost and building entry barriers. For the Hotel industry it has become a competitive necessity to create loyalty programs so incentives could also be encouraged for repeat visits to websites even though this has not been greatly successful. CONCLUSION This paper has reviewed some past literature on loyalty schemes along with some scepticism from a few scholars. The idea of the loyalty scheme is growing and becoming more refined each day. Hilton Hotel has created brand web through their loyalty scheme which has be expatiated above (Hilton HHonors) plus they have an E-presence. From the consumer relationship, those that the hotel refers to as most valued customers have considerably escalated their spending at the hotel. This increased or escalated spending is no doubt as a result of the customers envisioning an escalated value in their relationship with the hotel.